107°Near Reinvention
Before
AI Search inside eCommerce stores
After
Checkout inside of email
Full description — before
ShopMyGPT.com is building AI Search for eCommerce brands to help customers find the products they want to buy.
Full description — after
Watu is building an email iOS app to enable 1 click checkout inside of emails.
Category shift
AI Sales & MarketingGlobal Payments & Crypto
Summary
The company has completely changed product and market: from AI search for eCommerce store sites to an iOS email app enabling 1-click checkout inside emails. There is no meaningful continuity between these products or customer bases; this is a full pivot.
Detected 8 months ago · 2025-07-03
Company journey — 2 pivots
CurrentConversational AI shopping
124.8°Near Reinvention2026-02-06
Checkout inside of email(viewing)
107.4°Near Reinvention2025-07-03
Started as
AI Search inside eCommerce stores