125°Near Reinvention
Before
Checkout inside of email
After
Conversational AI shopping
Full description — before
Watu is building an email iOS app to enable 1 click checkout inside of emails.
Full description — after
Soco: You talk to it, it brings you hundreds of products.
Category shift
Global Payments & CryptoVoice AI & Customer Support
Summary
The company has shifted from an email app enabling 1-click checkout (tool for transactional email) to a conversational AI assistant for shopping (consumer product that brings users hundreds of products via chat). This is a full pivot with a complete change in product, market, and use case.
Detected 1 month ago · 2026-02-06
Company journey — 2 pivots
Current
Conversational AI shopping(viewing)
124.8°Near Reinvention2026-02-06
107.4°Near Reinvention2025-07-03
Started as
AI Search inside eCommerce stores