Ultra

W24Pivot 2 of 3

2 people|Active|Hiring|Website

RecruitingHealth & WellnessSocial NetworkAI Assistant

102°Near Reinvention

Before

Super app for kids

After

Everyone's Advisor

Full description — before

Amber is a super app for kids, offering Aristotic mentorship, social connections, browsing, and gaming. Ultra will transform screens from a source of depression and addiction, into the ultimate learning environment.

Full description — after

Ultra helps people navigate the most complex problems in their life: things like how to teach their kids, how to get into college, how to pick and break into a career. Our first vertical is college admissions.

Category shift

Consumer Apps & SocialAI Coding Assistants

Summary

Ultra shifted from an all-in-one app for kids (focused on mentorship, social, browsing, and gaming) to a life guidance/advisor tool for people (starting with college admissions)—this is a full pivot to a new customer, product, and problem.

Detected 1 year ago · 2025-02-20

Company journey — 3 pivots

CurrentAI coach for your entire life

79.4°Major Pivot2025-12-18

Everyone's Advisor(viewing)

102°Near Reinvention2025-02-20

Super app for kids

98.8°Major Pivot2024-08-29

Started as

Co-pilot for Account Managers