Deep24
W24Pivot 3 of 3RecruitingHealth & WellnessSocial NetworkAI Assistant
79°Major Pivot
Before
Advisor for Ambitious Students
After
AI coach for your entire life
Full description — before
Ultra helps ambitious students achieve their wildest dreams. Starting with college admissions, Ultra will become the ultimate career coach to the new AI generation of workers.
Full description — after
Deep24 is a coach that syncs with all your data source, understanding you and then coming up with plans to improve your life.
Category shift
AI-Powered EducationAI Coding Assistants
Summary
The company shifted from coaching and advising ambitious students (starting with college admissions and career coaching) to providing AI-powered holistic life coaching that syncs with all data sources, targeting a much broader market than just students. The scope, positioning, and customer base have changed significantly.
Detected 2 months ago · 2025-12-18
Company journey — 3 pivots
Current
AI coach for your entire life(viewing)
79.4°Major Pivot2025-12-18
102°Near Reinvention2025-02-20
98.8°Major Pivot2024-08-29
Started as
Co-pilot for Account Managers