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Rulebase

F24Pivot 1 of 2
2 people|Active|Website
Customer SuccessCustomer ServiceCustomer Support
81°Major Pivot
Before

The AI compliance and QA analyst for financial services.

After

Voice agents that simulate phishing attacks on your employees.

Full description — before

You’ve likely heard, "This call will be recorded for training and monitoring purposes." Usually, this means a person listens to the call, takes notes, and identifies compliance issues while also coaching the customer service representative. We believe large language models can perform quality assurance more efficiently, accurately, and cost-effectively. That’s why we’re building infrastructure to handle quality assurance for both human customer service agents and AI agents.

Full description — after

We create voice agents that simulate phishing attacks on your employees, helping to strengthen your defenses while identifying vulnerabilities.

Category shift
Fintech Compliance & RiskVoice AI & Customer Support
Summary

Rulebase shifted from building AI quality assurance infrastructure for customer service (compliance and monitoring) to creating voice agents that simulate phishing attacks for employee security training—a completely different product, market, and problem.

Detected 1 year ago · 2024-10-24
Company journey — 2 pivots
50.2°Significant Pivot2025-08-14

Voice agents that simulate phishing attacks on your employees.(viewing)

80.9°Major Pivot2024-10-24
Started as

The AI compliance and QA analyst for financial services.