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Rulebase

F24Pivot 2 of 2
2 people|Active|Website
Customer SuccessCustomer ServiceCustomer Support
50°Significant Pivot
Before

AI agents for fraud detection and investigations.

After

AI quality assurance for financial services.

Full description — before

We build AI agents that protect fintechs and banks from account takeovers, impersonations, and phishing attacks, while also automating fraud investigations. Our AI agent gathers and analyzes all the necessary evidence, reducing the average investigation time from 30 minutes to just 2 minutes.

Full description — after

We build AI agents that help banks and fintechs QA 100% of customer interactions, flagging compliance breaches, high-risk issues, and quality gaps in real time. Our AI agent reviews calls, chats, and emails, then routes issues to the right teammates, cutting escalations by up to 30% and reducing QA review time from hours to minutes.

Category shift
AI Insurance AutomationAI Investment & Research
Summary

Rulebase shifted from using AI agents for fraud detection and investigation (focused on security and financial crime) to using AI agents for quality assurance of customer interactions (focused on compliance and customer service). This is a meaningful change in problem focus and business use-case, even though both still target fintechs/banks with AI workflow automation.

Detected 7 months ago · 2025-08-14
Company journey — 2 pivots
Current

AI quality assurance for financial services.(viewing)

50.2°Significant Pivot2025-08-14
Started as

The AI compliance and QA analyst for financial services.