89°Major Pivot
Before
AI Operating System for SMBs
After
AI Game Builder
Full description — before
Travel agents, fitness instructors, and personal tutors are using Waffle to manage their online presence. Since launching 3 weeks ago, our users have created 600 websites on Waffle. We’re now building plugins with Stripe, Resend, and Neon so users can manage their payments, email marketing, and booking system on Waffle too. We’re targeting $200B+ in annual spend by US SMBs on their customer acquisition tech stack.
Full description — after
Create web-based games with AI
Category shift
AI Accounting & TaxAI Design & Prototyping
Summary
Waffle pivoted from building an AI OS for SMBs to an AI-powered web-based game creator—a complete shift in product, target customer, and market.
Detected 8 months ago · 2025-07-17
Company journey — 4 pivots
CurrentOpinionated AI
89.5°Major Pivot2025-12-18
69.5°Major Pivot2025-11-06
AI Game Builder(viewing)
89.4°Major Pivot2025-07-17
130.7°Near Reinvention2025-05-15
Started as
Social Media for AI Influencers