141°Complete Reinvention
Before
Design Your Own Stock Index
After
The Intelligent Help Center
Full description — before
Double lets anyone design and invest in their own stock index that’s advised, managed and tax optimized by Double.
Full description — after
Your help center shouldn't be an afterthought. Pillar keeps yours alive and accurate, letting users self-help with trusted answers embedded right where they need them.
Category shift
AI Investment & ResearchAI Productivity Assistants
Summary
Pillar (formerly Double) has fully pivoted from enabling people to design and invest in custom stock indexes to building intelligent help centers for customer support, moving from fintech/investing to B2B SaaS for customer service—this is a totally different product, market, and problem.
Detected 2 months ago · 2025-12-26
Company journey — 2 pivots
CurrentYour App's Copilot
74.6°Major Pivot2026-03-08
The Intelligent Help Center(viewing)
141.4°Complete Reinvention2025-12-26
Started as
Design Your Own Stock Index