Pivot Archive
All pivots
SyntheticFi logo

SyntheticFi

S23
2 people|Active|Hiring|Website
44°Significant Pivot
Before

Cheapest way to get liquidity from your stock investments

After

Cheapest way to get liquidity from your stock investments

Full description — before

Borrowing money against investments is a $1T+ strategy used by the rich to defer taxes and stay invested in the market. Retail clients have to pay 12%+ margin rate to use this strategy, while the rich pay 6-8%. SyntheticFi helps the mass affluent borrow at 5.83%, without moving their investments to different brokerage accounts.

Full description — after

SyntheticFi offers a low cost and low hassle solution for independent financial advisors (RIAs) to meet the liquidity needs of their clients.

Category shift
AI Investment & ResearchAI Investment & Research
Summary

SyntheticFi has shifted from serving mass affluent retail investors directly to offering liquidity solutions specifically for RIAs (financial advisors) to provide to their clients. This is a meaningful shift in target customer market from direct-to-consumer to B2B2C (financial advisors as intermediaries), even though the underlying product (stock-based lending) is similar.

Detected 1 year ago · 2024-10-10