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SuperCraft

S23Pivot 2 of 2
3 people|Active|Hiring|Website
Hard TechComputer VisionAI
121°Near Reinvention
Before

Inference for Realtime Voice AI

After

Figma for designing physical products

Full description — before

Ponder lets developers deploy and use SOTA text to speech models that scale up and down automatically with no restrictions to concurrency or throughput. Models on Ponder support both input and output streaming for realtime applications, maintaining TTFB (audio) in the 10s of milliseconds.

Full description — after

SuperCraft lets teams design physical products with natural language

Category shift
Voice AI & Customer SupportAI Design & Prototyping
Summary

The company changed from providing a real-time voice AI inference platform for developers to a collaborative design tool for physical products using natural language. This is a full pivot with a completely different product, market, and problem space.

Detected 7 months ago · 2025-07-31
Company journey — 2 pivots
Current

Figma for designing physical products(viewing)

121.1°Near Reinvention2025-07-31
110.7°Near Reinvention2025-04-24
Started as

Figma for designing physical products