Helping families discover, hire, and manage in-home caregivers
Automating home care agency operations with AI
Clara is Deel/Rippling for in-home senior care. We provide an all-in-one payroll, tax, and insurance platform for families to directly employ caregivers, and a marketplace for them to discover and match with their ideal caregiver from our network of hundreds of qualified local care providers. Clara was founded by two former Uber colleagues who have experienced the challenges of managing care for a loved one personally, and are inspired by the opportunity to apply their tech backgrounds to solving the most widespread and impactful issues in the >$120B in-home care industry. Clara's marketplace is currently live across California, delivering thousands of hours of care to families from a network of over 1,500 caregivers.
Sage is a HIPAA compliant, AI-native communication platform that makes home care agency client-intake handling smarter, faster, and more reliable. Teams that use Sage can save over 100 minutes of busywork per prospect, freeing up their teams to manage a larger, faster growing business.
The company has changed from building a payroll/tax/insurance platform and marketplace for families hiring caregivers (B2C/consumer-focused), to an AI platform for home care agencies (B2B), targeting a new customer base with a different product. This is a full market pivot.