
Roundtable
S2370°Major Pivot
Before
Developer-friendly survey software
After
Behavioral biometrics for fraud detection
Full description — before
Roundtable provides data collection tools for technical user and market research teams.
Full description — after
Roundtable uses behavioral biometrics to detect bot and agentic sources of fraud. We work with companies like JD Power and Respondent.io to automate the data quality process.
Category shift
Developer PlatformsFintech Compliance & Risk
Summary
Roundtable shifted from providing general data collection tools for research teams to offering behavioral biometrics for fraud detection—a completely different product, problem, and customer value proposition.
Detected 1 year ago · 2024-11-28