rex.fit
W23Automating nutrition tracking.
Automating nutrition tracking.
Rex.fit is developing AI tools for nutrition. Our goal is to fully automate nutrition tracking. With Rex Nutribot, users can log their nutritional intake using photos and text directly through WhatsApp at +1 (229) 394-2678. They can also receive meal plans, recipes, workout suggestions, 3D body scans to check body fat percentage and more. We also provide a white-label solution for gym chains, wellness centers, and healthcare providers.
The DROP by Rex.Fit is an AI wearable camera that automates nutrition tracking using computer vision. It has garnered more than 93k USD in preorders (~450 units) since its launch last month. The nutrition estimation and recommendation tech behind the DROP is already integrated as an API for fitness chains, generating hundreds of thousands of dollars in yearly revenue for them. The DROP is built by brothers, sports nutritionists and computer vision engineers from the Swiss Federal Institute of Technology (ETH Zurich).
The company shifted from an AI nutrition tool that includes a WhatsApp-based bot, meal plans, and body scans (software/service focus) to a hardware-first approach centered around an AI wearable camera that automates nutrition tracking, with their core technology now available as an API. This is a meaningful change in the core product offering.