102°Near Reinvention
Before
AI-native Datadog + Amplitude
After
Short form video ads
Category shift
AI Data & Analytics ToolsAI Video & Content Creation
Summary
The company changed from building AI-native analytics tools (Datadog + Amplitude, which are dev/product analytics) to focusing on short form video ads, which is a completely different product and market. This represents a full pivot with no clear connection between the old and new businesses.
Detected 2 months ago · 2026-01-09