91°Major Pivot
Before
AI Assistant for B2C Law Firms
After
AI Product Demos
Full description — after
Primer is an AI agent that sells, onboards, and supports users automatically through live, personalized walkthroughs.
Category shift
AI Legal AutomationAI Productivity Assistants
Summary
Primer completely changed from an AI assistant for B2C law firms to an AI agent for product demos, sales, and user onboarding—these are fundamentally unrelated products and markets. This is a full pivot.
Detected 4 months ago · 2025-11-13