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Fern (Formerly Ishiki Labs) logo

Fern (Formerly Ishiki Labs)

W26
2 people|Active|Website
Deep LearningGenerative AISales EnablementAI
76°Major Pivot
Before

Building the Future of Multimodal AI

After

Realtime AI meeting assistant starting with sales

Full description — before

Current multimodal models can see and hear. But they talk when they shouldn't. They can't tell if you're speaking to them or someone else. We are building an AI that knows when to stay silent, yet still understanding what's going on in your conversation, so it can best assist when you do need it in real time. Our first version, fern-0.1: provides real-time expert opinions on demand, instant task delegation, zero interruptions. All as fast as ChatGPT voice and Gemini live.

Full description — after

Fern is a real time AI that runs sales playbooks live in a sales call so any person can function as a top sales person. During the call, Fern will listen to the conversation and provide realtime coaching and help the sales person with questions about product, competitors and discovery. It’s like having a senior AE on every call giving suggestions in the background.

Category shift
AI Design & PrototypingAI Sales & Marketing
Summary

The company shifted from building a general-purpose multimodal AI assistant for any real-time conversation to a specialized realtime AI meeting assistant focused specifically on sales calls, targeting sales professionals and the sales enablement market. This represents a meaningful change in primary customer and market, even though some technical continuity exists in the realtime voice/AI assistant core.

Detected 1 week ago · 2026-03-08