General Analysis

The AI shopping assistant for all e-commerce brands

Automated AI Safety and Red Teaming Tools

You might have seen that Amazon recently launched Rufus, an AI conversational shopping assistant that’s everywhere on their online store. Every retailer now wants the same technology on their site - and that’s what we enable.

General Analysis provides a comprehensive suite of AI safety tools, including red-teaming frameworks, interpretability techniques, and more. As AI systems become increasingly capable, their deployment in high-stakes environments poses significant risks—financial, ethical, and otherwise—where errors can lead to substantial consequences. To address these challenges, we offer access to novel tools and methodologies designed to systematically find model failure-modes and enhance model robustness.