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FUTURA

W20
115 people|Active|Website
Health TechLatin America
79°Major Pivot
Before

Moons provides high quality orthodontics in LATAM at accessible prices

After

Digitizing dentistry in LatAm

Full description — before

Moons manufactures and sells orthodontic clear aligners in LATAM. Our focus is on providing excellent patient service whilst keeping prices accessible - we can do this because we make the aligners ourselves in our dental laboratory and sell the aligners exclusively in our own clinics

Full description — after

Futura is the first digital dental laboratory in LATAM. We provide intraoral digital scanners to dentists in exchange for a minimum monthly spend on lab services, enabling a fully digital workflow for crowns, bridges, and other prosthetics. We provide dentists with a platform through which they can manage their patients, cases, and in future payments

Category shift
Digital Lending & BankingDigital Lending & Banking
Summary

The company shifted from manufacturing and selling orthodontic clear aligners directly to consumers via their own clinics (with a focus on patient-facing braces) to providing digital lab services and workflow software to dentists (B2B), enabling broader types of dental prosthetics and digitization of labs. This is a fundamental change in both product and go-to-market.

Detected 10 months ago · 2025-05-15