Cash Accounting App for Small Businesses in India
Ramp for Indian Businesses - UPI Wallets for Employee Expenses
CashBook is a cash accounting app for small businesses in India to record income and expenses. We launched 6 months ago and already have 200k monthly active users on our app, and growing 27% month over month. Last month our users recorded $500 million of cash transactions using cash book India is still a cash-driven economy & home to 70M small businesses still recording their transactions on pen and paper.
Issue UPI wallets to employees, track and control the spend.
CashBook shifted from a general-purpose cash accounting app for small businesses to providing UPI wallets for employee expense control, representing a fundamental product change likely targeting a new pain point and buyer within the same market segment.