Beluga

Rippling for Content Creators

Influencer marketing that converts

The rapidly growing creator economy ($250B+) consists of millions of solo entrepreneurs still managing complex business finances with spreadsheets and a patchwork of disconnected tools. They face volatile multi-source income, unique business expenses, and daunting U.S. tax obligations: leading to significant stress, lost time, and missed financial opportunities. Beluga Labs is building the financial operating system for these modern solopreneurs. Our platform starts with intelligent bookkeeping: we connect all their financial accounts, use AI to automatically categorize income and expenses, and assess their potential tax deductibility, giving creators a clear picture of their business finances and tax preparedness. This core solution, already actively used for expense management and tax Q&A, is the first step. We will rapidly expand to automate quarterly tax filing and payments, then provide integrated tools for S-corp formation and management, payroll, and benefits: truly becoming the 'Rippling for content creators.' Our success means creators save more money, reduce administrative burdens, and can confidently focus on their craft and growth within the creator economy.

Using our 7+ years of influencer marketing experience to help companies run their influencer campaigns at scale. Fully managed solution to drive real, attributable results to their marketing efforts.