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AlgoViral

S21
10 people|Active|Website
132°Near Reinvention
Before

Software-based mental health support

After

Your full-service viral growth engine for TikTok & Instagram

Full description — before

Iona Mind is building the first fully-digital care pathway for common mental health issues. Our products are based on Cognitive Behavioural Therapy (CBT), one of the most effective evidence-based forms of treatment, which is delivered in a fully automated way using a conversational interface. Unlike other wellbeing apps, our exercises and programs are evidence-based, with over 300 peer reviewed journal papers showing the efficacy of CBT in the treatment of many common mental health conditions.

Full description — after

Go viral. Grow fast. Your full-service viral growth engine for TikTok & Instagram We work with the most ambitious companies to drive revenue, credibility, brand power, and opportunity by engineering virality. We've created some of the most viral videos on the planet & we don't work with everyone.

Category shift
Digital Health & TelehealthAI Video & Content Creation
Summary

This is a full pivot: the company changed from a digital mental health (CBT app) product to a viral growth engine for social media marketing, targeting entirely different problems, customers, and industries with no reasonable connection between the old and new business.

Detected 4 months ago · 2025-10-30