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Aidy

W24Pivot 2 of 2
2 people|Active|Website
Consumer Health ServicesDigital Health
80°Major Pivot
Before

Persistent research on the issues that drive key company decisions

After

Mobile app helping people better manage chronic health conditions

Full description — before

Aidy delivers persistent, in-depth research for organizations that rely on accurate and timely insights to make critical decisions. New cycles move fast and and information is scattered—especially on topics that rarely make headlines—but Aidy cuts through the noise. Our AI analysts combine real-time monitoring with rigorous analysis to help market research firms, asset managers, trade associations, and public affairs agencies sharpen their information edge. By transforming complex information into actionable intelligence, Aidy empowers organizations to identify emerging trends, reduce risk, and make better decisions faster. In our previous research-centric roles at The Rockefeller Foundation, U.S. Senate, and biotech startups, we saw how difficult it is to stay on top of new developments in niche areas. We found ourselves researching the same topics again and again to write memos or briefings that would steer significant organizational resources. Pretty quickly, we realized AI can now handle most of this process end-to-end. From there, Aidy was born!

Full description — after

Aidy is a mobile app that helps people live fuller lives with chronic health conditions, beginning with Inflammatory Bowel Disease (Crohn’s Disease and Ulcerative Colitis). Our app lets users easily log their symptoms, diet, and treatments, then uses clinical indices to track disease severity and trends over time. Aidy excels at identifying patterns between diet, treatment adherence, and symptoms, giving our users a much more comprehensive and up-to-date picture of their condition to supplement clinician care. Previously in our careers, both Max and Peter worked in health in different capacities. At the Rockefeller Foundation and the United States Senate, Max worked in public health policy and COVID-19 response, while Peter worked as an ML researcher for a number of biotech companies. After a lengthy “pivot hell” we decided to finally listen to a friend with IBD who insisted that there weren’t any decent apps to help people live with the disease. Pretty quickly, we discovered how LLMs and regular structured questionnaire responses could provide a level of patient empowerment not possible before for chronic diseases. From there, Aidy was (re)born!

Category shift
AI Investment & ResearchDigital Health & Telehealth
Summary

Aidy fully pivoted from providing persistent AI-powered research for B2B organizations to building a consumer mobile health app for chronic condition management. The product, target market, and industry are all entirely different.

Detected 5 months ago · 2025-10-02
Company journey — 2 pivots
Current

Mobile app helping people better manage chronic health conditions(viewing)

80.4°Major Pivot2025-10-02
Started as

We help government affairs professionals track and analyze legislation